Tricia & Tina

The City of Toronto wanted a bold campaign that would awaken drivers to the consequences of speeding.

The campaign was based on the insight that speeding is a choice you make as a driver, and those choices can have grave results.

The campaign consisted on OOH, OLVs, social and digital.

Creative Direction: Tina & Tricia

Art Director: Riley Dawdy

Copywriter: Nick Crawford

The Pride Festival is Bike Share Toronto’s “Christmas”. And although Torontonians know, love and use the service, BST wanted to remind riders that taking a bike is the best way to avoid traffic and get to the parties faster.

In addition to the dock posters we created thousands of bike seat covers that were placed on bikes throughout the city, plus given out at Pride valet stations.

Creative Direction: Tina & Tricia

Art Director: Stefany Bakelaar

Copywriter: Monika Leck

In this 360 campaign, we educated shoppers on the ease of paying with Visa Debit by bringing websites to life at the moment of checkout.

For the launch we worked with a real, Toronto-based drag queen, Ivory Towers; and for the holiday extension, the one and only Fashion Santa.

Ever bonded with strangers in a bathroom after seeing the same film? Us too!

Our Visa trailer for TIFF ‘23 tapped into a new insight: movies connect us to one another. That’s why the Visa Sharing the Screen Program is integral to the Toronto International Film Festival, because it provides underrepresented groups access to TIFF films, events, creator talks, and more.

It's funny when a friend re-enacts one line from their favourite movie, but when they play out every scene, I think we can all agree that it's better to see the real thing. That's why Visa, in partnership with the Toronto International Film Festival, is launching their new access program, Visa Sharing the Screen.

This is Sleep Country’s re-imagined version of ‘Twas the Night Before Christmas, twisted with a whisper and read very slow.

Listener beware, the spot runs 30 minutes but the reading is only 6.5 minutes. So curl up, take a listen, and relax. Oh, and do not operate heavy machinery while listening. G’night.

Visa believes sport should break more barriers than records. That’s why they’re proud to support each and every Team Visa athlete; because when more of us play, more of us win. #score

To launch the arrival of McDonald’s Mobile Ordering, we made smartphones look pretty tasty. A simple message with an iconic visual and the message was clear. Mobile Ordering is here.

Creative Direction: Tina and Tricia
Art Director: Andrew Bernardi
Copywriter: Lee Cristiano

Acknowledgements:
Marketing Awards - Silver
International Food and Beverage Awards - Gold & Best in Show
ADCC - Silver & Merit
Epica Awards - Gold
CommArts Awards Design & Advertising
Applied Arts Design
Applied Arts Advertising

This animated TV campaign was created to prove that tacos make everything better. Like everything. From calling your kid the wrong name to burning your eyebrows off while barbecuing. 

To launch the new TD Credit Card control feature that allows people to instantly lock their TD Credit Card if it is lost or stolen, we created a digital and OOH campaign using expressive type. Cheap, cheerful, and highly impactful, the OOH was part of a Union station domination that was tailored specifically for train passengers.

This fully rounded campaign consisted of video, OOH, and lots and lots of social. From a Facebook live event that showed the first Egg McMuffin being made in Canada at 11:01am, to a closet monster getting confused when spotting an Egg McMuffin in the evening on Snapchat, we made bespoke creative for each medium. The most exciting execution was also the smallest. Knowing that Tim Horton’s and A&W were going to introduce their own versions of anytime breakfast soon after McDonald’s, we created the first Canadian Twitter branded emoji that would automatically attach to any mention of #alldaybreakfast. Regardless of what restaurant was being mentioned, a teeny McDonald’s branded hashtag would appear.

Watch the case study to get a taste of the whole campaign.

Acknowledgements:
CMAs - Bronze

We created a campaign that illustrates how the protein-filled More-ning McWrap can get you through any kind of morning. The launch included a 4 hour preroll, because with 21 grams of protein, the More-ning McWrap will carry you all morning long, so the preroll should too. (We've just posted screen grabs, because let's face it, ain't no CD got time for that.)

Intact Insurance says they'll start your claim within 30 minutes or less. So we set out to prove that, with a real phone call to a real agent in real time, about a fake accident. The TV campaign was broken out into home, auto, and small business insurance.

As women who recognize that body shaming ourselves in front of girls creates a vicious dieting cycle, we were really jazzed to work on a campaign that set out to create a world without dieting. This integrated campaign included a TV spot and a microsite that invited women to sign a petition to never diet again.

The value of Value Picks will make anyone feel like a genius. Seriously. $1.39 for a great burger. Hello Einstein. The rebranding campaign included TV and radio.

This print campaign targeted specific shoppers - those looking for value, those looking for softness, and those looking for strength.

McPicks meals are a great deal. For five bucks you get a burger, fries, and a drink. But $5 deals aren't always deals, if you know what I mean. Take a listen!